Today, consumer packaging has become a part of branding. A lot of thought goes into packaging and the consumer experience, and how the product is presented is a way for it to stand out. But packaging hasn’t always been considered in such a thoughtful way. In fact, a lot of times, packaging was simply looked at as a real drag to the bottom line.
In this recent Packaging Digest article, David Schweitzer, Principal Design Engineer at Oliver Design, shares his view on how consumer packaging has influenced medical packaging today. Throughout his career, David has been in countless meetings where Apple packaging, and other consumer packaging, have been brought to the table as an example. It’s why we often see medical packaging taking successful consumer packaging trends and adapting them for the medical market. Good medical packaging can be so much more than just a way to transport a product. Packaging can help improve patient safety. Read the full article by David on Packaging Digest today.
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